Black Friday Cyber Monday 2020

This year is different

So we’re approaching BFCM differently. Each week we’ll be adding timely tips, powerful product recommendations, and reliable resources—so you can have a successful selling season regardless of what this year brings.


Power up your products

Online shopping will be more popular than ever this year. Support your shoppers evolving needs with new ways of selling and enticing offers.


Gift cards

Gain a new source of revenue and new customers with gift cards. Perfect for the holiday season, gift cards can convert shoppers who can't decide which of your products will make the best gift.



Boost your sales with automatic discounts, promo codes, sales prices for certain products, or free shipping. Set up, schedule, and track everything from Shopify.


BFCM tips from Shopify Experts

Three seasoned Shopify Experts share their best advice on delighting your customers, ensuring your store is fast, and increasing your product discoverability.


Set up your BFCM strategy

Shipping carriers are adding seasonal surcharges and predicting longer delivery times. Start your planning now to deliver on customers expectations.


The BFCM 2020 Checklist

There are always new goals to reach regardless of where you are in your entrepreneurial journey. To help you achieve yours, we’ve built a checklist filled with tips, tools, and resources to help make this selling season your best yet.

Read the Checklist on the blog 


Shopify Shipping

Use Shopify Shipping to get some of the best shipping rates available. Print labels, add insurance, create return labels, and more. Be sure to check with your shipping providers about their timelines and any additional surcharges.

Set up Shopify Shipping 


Local pickup

Help your customers skip shipping costs and wait times by picking up online orders in-store or curbside.

Get started with local pickup 

Be ready for anything

Turn your ambition into action with 27 tasks that will help set your business up for selling season sucess.

Download the BFCM 2020 Checklist

BFCM-ready resources