Starting a business is always the fun part: Coming up with an idea, building your online store, and imagining all the things your business will become once it takes off.
But without the knowledge or budget for marketing to drive traffic and making sales, it can become your biggest hurdle on the road to success.
It can be frustrating knowing you've got great products, but only see a small amount of store visitors and few or no sales.
Luckily, there’s Kit: an affordable answer to your marketing woes.
What (or who) is Kit?
Kit is a virtual employee, exclusive to Shopify merchants that helps small business owners overcome 3 big challenges:
- No time to learn or execute marketing.
- No budget to hire a marketing expert.
- No experience in online advertising to drive traffic and make sales.
Since 75% of U.S businesses don't have employees of their own, Kit provides much-needed support for those entrepreneurs going it alone.
Want to grow your Facebook following? Kit can do that for you. Want to run an ad promoting your newest product? Kit can do that for you too. But Kit won’t just do what you say—it’ll even advise you on what you should be doing next.
Kit isn’t just another marketing app. Kit is a proactive, artificially intelligent assistant that you’ll talk to every day, who’s on call 24 hours a day and 7 days a week, working whenever you are and even when you aren’t.
Take Noli Yoga for example, a company that sells superior-quality yoga apparel and activewear. When transitioning from retail to digital with a new ecommerce store, Kit helped extend its online reach from scratch.
With Kit promoting its line of yoga apparel to the right people, Noli Yoga saw a 220% return on advertising spend.
“My business would not be where it is today without Kit. We went from zero to $150K per month in sales and Kit had a huge role in that success.” — Salva Furman, Noli Yoga.
Kit is the perfect partner for keeping you on track and grow your business.
Here’s what Kit can do for you:
1. Kit can target the right audiences for your ads
Targeting is an important to make sure you get a good return on paid advertising. When you’re paying for every impression or click on your ad, so you want to ensure you’re focusing on the right clicks.
Kit helps you target customers from the start, so you can better use Facebook’s Lookalike Audiences to reach new shoppers who are just as qualified to buy from you.
Without having to worry about targeting, running ads becomes as simple as telling Kit what you want to accomplish and how much you want to spend.
2. Kit can create and run Facebook Ads for you
Learning online advertising can be overwhelming, and hiring someone to do it can be expensive. But it’s a must for making sales and one of the most immediate ways to reach your first customers online.
Instead of navigating through Facebook’s ad manager, coming up with copy, images and targeting for each, you can get Kit to run an ad as easily as answering 3 questions:
- Do you want to run an ad?
- What product do you want to promote?
- How much are you willing to spend?
Kit will then show you a preview of the ad, built based on information pulled from your store about your product, before it goes live.
Kit will even supply copy for these ads that works in a variety of situations, which you can always tweak after.
3. Kit can do the same with Instagram Ads
Kit can also help you promote your products on Instagram. Just like Kit does with Facebook advertising, targeting and ad creation are taken care of—all you have to do is say the word to start promoting.
With Instagram’s visual format, your stunning product photos become great ads that you can get up and running in seconds.
And since Instagram advertising can be just as effective and versatile as Facebook, it’s a marketing channel that is indispensable for many merchants selling online.
4. Kit can help you stay focused with “Goals”
If you’re new to online marketing, knowing what you should prioritize can be a challenge.
That’s where Kit’s Goals help you choose your next move based on the current needs of your business.
Is your next focus to get your 1st sale? Is it to get your 10th sale, or increase revenue 10%? Kit can focus on its attention (and yours) where it's most needed.
Kit is like having a coach in your corner guiding you through the process of deciding on your next marketing task. The best part? Kit will handle the execution too.
5. Kit can win over customers who abandoned their purchase at checkout
Kit has several “Skills” under its belt—tasks it can complete by using other apps for you.
But one of the most powerful Skills for new Shopify store owners will be Kit’s ability to track and engage those almost-customers: people who were about to purchase from you but, for whatever reason, abandoned during checkout.
With the Kit Karts skill, Kit can help you nudge customers closer to purchase with a follow-up email.
If customers are adding items to their cart but not checking out, it’s a good sign they’re probably interested in buying but just need a little push.
Kit will not only tell you how many of these prospective customers there are, but also ask to email them on your behalf. Kit will reach out to all of them when you give the command, picking the lowest hanging fruit in your sales funnel: customers who were just seconds away from purchase.
6. Kit can retarget visitors with ads based on products they looked at
Retargeting visitors using Facebook Dynamic Product Ads can be a powerful way to put personalized ads in front of the people who visited your site based on the products they were looking at.
If they didn't buy the first time, you can continue trying to convince them off your site and in their Facebook newsfeed.
Kit makes it easy to set up and run Dynamic Product ads using your Shopify store's Facebook Pixel to tie the products visitors showed interest in to ads that feature them.
If there's interest in your products but you're struggling to turn it into purchases, Dynamic Product Ads can be just what you need to get your first sale.
7. Kit can give you more time to do other things that matter
Time is the most scarce resource for entrepreneurs. For every task you choose to do yourself, there are several more you’re choosing not to do at that moment.
Kit works in parallel with you, letting you get more done. It’s like having an extra set of hands to focus on marketing that will accompany you as you go about your day.
With Kit doing the heavy lifting when it comes to marketing, you can focus your attention on:
- Improving the customer experience
- Managing your inventory
- Streamlining your business
- Creating new products
- Building partnerships with other brands
- Spending time with your friends and family
Kit is ideal for the busy entrepreneur or anyone running their business on top of their day job. Instead of letting your focus splinter across several responsibilities, you can leave the more time-consuming tasks to Kit and invest your attention elsewhere.
8. Kit can interact with other apps that help you sell
Kit’s Skills let it interact with other apps on your behalf so you’re not jumping between several apps to execute different tasks.
A few apps in Kit’s Skill set include the following:
- Kit Karts by ShopPad to recover abandoned carts and increase revenue
- Product Discount by Bold to create and promote store sales and deals
- Pop Ups by Just Uno for holiday sales promotions
- Yotpo Reviews by Yotpo to turn five-star reviews into social marketing
- And more
Hire Kit to work in your Shopify store.
Kit will use your store’s performance to make informed decisions on what your next marketing move should be, and turn insight into action as easily as exchanging a few messages.
Put your products on sale and promote them in seconds. Or run a retargeting campaign to show ads to people who’ve visited your website. Kit makes marketing simple.
The return on investment you get from Kit won’t just be in the sales you make, but in the time you save automating your marketing.