You can learn a lot by strolling down the digital aisles of Shopify's most successful stores. Check out some awesome things other Shopify store owners are doing to set themselves apart from the rest, improve customer satisfaction, and drive up sales.
Provide Extra Personalized Service
Much like an upscale brick-and-mortar boutique, online stores have the opportunity to set themselves apart from the competition by offering high-end service. For example, Melondipity
is a baby store that understands its target audience. Moms are always on the go and aren't always in front of a computer. Knowing this, Melondipity uses SMS technology to communicate with its clients by sending specials and discounts via text messages.
Captivate Your Shoppers
Ever walked by a chocolate shop with a big glass window and seen the chocolatiers working their magic? If so, chances are you were tempted to go in and buy something sweet and delicious. Same thing goes for online stores: If you grasp customers' attention right from the get-go and entertain them a bit, they'll be more likely to shop. Rachel Comey
sells amazing men's shoes and has her entire catalog presented through a movie-like scenario. The movies are really cool and almost addictive! It's engaging, it's fun and it keeps shoppers where they're supposed to be... browsing her products.
Take Pride in Every Piece
Curate each and every item in your store's collection. Holstee
is a boutique shop that hand picks items like a museum. Holstee uses the term "curate" because it's clear that a lot of thought goes behind each product. If everything you sell is top-quality, people will get excited to see what products are out next, and they'll become loyal to your brand. Check out the Holstee Manifesto
, we have it hung up in the Shopify office.
Don’t Compete With Amazon
You don't have their inventory, their variety, or their prices, so don't bother going head to head with the big guy. Instead, focus on your own unique strengths and get creative! For example, Shopify store owners Patrick Buckley and Craig Dalton used traditional book binding techniques to create iPad Cases. They called it a DODOCase
, and last year they brought in 7-digit revenue.
Engage Customers Through Social Media
Most people don't go to the shopping mall alone. They make it a social event and they bring a friend to get a second opinion, so it should come as no surprise that social eCommerce is the next big thing. Of a Kind is a limited edition apparel store that brings retail and editorial together by fusing an online store into a Tumblr blog. Shoppers can re-blog, comment, and 'like' the garments and accessories they think are cool. It's great marketing and it makes shopping more interactive and fun.