If your ecommerce marketing campaigns aren't living up to your expectations, then you're probably doing something wrong. Too many entrepreneurs are making easy to erase mistakes.
Here are 7 common marketing mistakes you need to avoid:
1. Over Targeting
It's important to recognize your target market and focus your marketing strategies towards them. Find out where you're getting conversions and direct your energy to that audience.
2. Lack of Focus
There are new marketing techniques emerging each day that clever business owners can take advantage of. While diving into these new portals is definitely worth looking into, it's not necessarily beneficial to abandon or diminish your current methods to start over each time something new emerges. Stake your territory immediately so you own your business name as a username (now's a good time to think about Pinterest
& Google +), but keep your efforts on the back-burner until you're sure the juice will be worth the squeeze.
3. Not Pulling Enough Data
Do you know which of your marketing efforts are converting customers? Can you track sales from Twitter, Facebook, Blog Posts, and LinkedIn? If you don’t utilize some sort of tracking system to confirm which methods work and which ones don’t, you're wasting time and money.
4. No Clear Call To Action
When you're putting together your marketing campaigns you want your potential clients to know what you’re selling and how to get it immediately. Without a clear call to action, your efforts are quickly wasted because the customers you catch in your net quickly swim away.
5. Missing Free Marketing Opportunities
Today there are tons of low cost marketing platforms (Twitter
, LinkedIn) that should be taken advantage of. Putting some thoughtful effort into social media will likely cut costs and widen your exposure.
6. Giving Up Too Easy
It can take some time to know if your marketing angle is working. If you give up too fast you will never know if you were on the right track, so stick with it for a while and never stop pulling data and optimizing.
7. Not Knowing When To Pivot
Sometimes you need to
recognize when a marketing strategy is simply not working. Maybe you have misread your target market, or maybe your campaign is out-dated and stale. Sometimes you need to know when enough is enough.