“To grow your email list is to grow your business.”
You’re going to hear this a lot from email marketing expert Drew Sanocki in his new Shopify Academy course, Ecommerce Email Marketing 101. Whether you’re collecting emails from customers or capturing emails from website visitors, the larger your email list, the more potential customers you can reach to grow your sales and your business.
While platforms like Google and Facebook offering powerful advertising opportunities, email allows you to create a direct relationship with your audience—not to mention, it’s much more cost-effective.
Meet your instructor
Drew Sanocki started selling online early. In 2002, Drew founded DesignRepublic.com, which he grew to seven figures and sold to a private equity firm. After that, he partnered with the same firm to purchase Karmaloop, a once-$100-million-dollar retailer that had slid into bankruptcy. Using email marketing as their primary marketing channel, Drew and his team rebuilt Karmaloop into a leading streetwear retailer and sold it off just 18 months after the turnaround began.
Today, Drew is the CEO of AutoAnything where he’s hard at work implementing critical email marketing campaigns as a part of a greater turnaround strategy.
While operating various ecommerce businesses, Drew continues to blog and podcast about ecommerce at NerdMarketing.com.
What’s inside the course
Despite working on some big businesses lately, Drew has been hands-on with marketing for early-stage start-ups to multi-million dollar brands. While the size and scale may vary, the email marketing principles do not.
In this course, Drew shares key frameworks he uses for every email marketing campaign. From targeting strategy to timing, copywriting to creative, you’ll get an inside look at what multi-million dollar ecommerce brands do to attract customers and keep them happy using email. Sharing real emails from past campaigns, Drew shows you what worked and what didn’t so you can avoid the same mistakes.
Once you’ve mastered the basics, Drew shares some of his most advanced campaigns so you’ll be ready to take your business to the next level.