$\"\"$

Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.

",{"_3662":3686,"_3286":-5,"_2488":3687},"SEO","Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target.","authorV2",{"_3662":3690,"_3691":3692,"_3693":3694,"_3695":2682},"ArticleAuthor","name","Shopify Staff","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,-5,-5,-5,-5,-5,3698,-5],{"_3662":3699,"_3700":3701,"_3702":3703,"_3704":-5,"_3705":-5},"Metafield","value","https://cdn.shopify.com/b/shopify-brochure2-assets/cae962c51fea69b054d5edb70bf02cfa.jpg","key","share_image_cdn","reference","references","imageUrl","imageAltText","modifiedAt","09 Apr 2026","modifiedAtRaw",{"_3662":3663,"_3001":3712,"_3265":3713,"_3286":3714,"_3667":3715,"_2478":3716,"_3677":3718,"_3680":1032,"_3681":3719,"_3683":3720,"_3365":3721,"_3688":3722,"_3696":3724,"_3706":3717,"_3707":-5,"_3708":3725,"_3710":3715},"gid://shopify/Article/566799958050","flamingo-estate-creative-vision-at-scale","How Flamingo Estate’s Founders Protect Their Vision While Scaling to 8 Figures","2026-04-07T15:33:33Z",{"_3662":3670,"_2486":3717,"_3672":-5,"_3673":3674,"_3675":3676},"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Flamingo-Estate_9b43efbb-f5ba-4811-9db3-5c1161b1e5dc.jpg?v=1775576016",[832,3679],"Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.","

$\"\"$

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.

",{"_3662":3686,"_3286":-5,"_2488":3719},{"_3662":3690,"_3691":3723,"_3693":3694,"_3695":2682},"Gogo Zoger",[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5],"07 Apr 2026",{"_3662":3663,"_3001":3727,"_3265":3728,"_3286":3729,"_3667":3730,"_2478":-5,"_3677":3731,"_3680":1032,"_3681":3734,"_3683":3735,"_3365":3736,"_3688":3737,"_3696":3738,"_3706":3740,"_3707":3741,"_3708":3725,"_3710":3730},"gid://shopify/Article/566694248482","how-to-get-actionable-customer-insights","How To Get Actionable Customer Insights","2026-04-07T15:09:27Z",[3732,3733,3679],"author:shopify-staff","Conversion","Learn how to make customer insights actionable, where to look for them, and how other ecommerce businesses use them to meet their goals.","

$\"how$ Learn how to make customer insights actionable, where to look for them, and how other ecommerce businesses use them to meet their goals.

",{"_3662":3686,"_3286":-5,"_2488":3734},{"_3662":3690,"_3691":3692,"_3693":3694,"_3695":2682},[-5,-5,-5,-5,-5,-5,-5,-5,-5,3739,-5],{"_3662":3699,"_3700":3740,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/9867e214296ea7aeb107a4a885686475.png","how to make money on social media: actionable customer insights",{"_3662":3663,"_3001":3743,"_3265":3744,"_3286":3745,"_3667":3746,"_2478":-5,"_3677":3747,"_3680":1032,"_3681":3750,"_3683":3751,"_3365":3752,"_3688":3753,"_3696":3755,"_3706":3757,"_3707":3758,"_3708":3725,"_3710":3746},"gid://shopify/Article/566694871074","ai-customer-segmentation","How Does AI Customer Segmentation Work? A Step-by-Step Guide","2026-04-07T15:01:24Z",[3748,3749,3679],"author:jenny-lyons","Retention","Learn how to use AI customer segmentation to increase marketing ROI and customer lifetime value and deliver personalization at scale.","

$\"A$

Learn how to use AI customer segmentation to increase marketing ROI and customer lifetime value and deliver personalization at scale.

",{"_3662":3686,"_3286":-5,"_2488":3750},{"_3662":3690,"_3691":3754,"_3693":3694,"_3695":2682},"Jenny Lyons",[-5,-5,-5,-5,-5,-5,-5,-5,-5,3756,-5],{"_3662":3699,"_3700":3757,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/5d6e23b8b464361ef3723e96adbfd211.png","A pink robot wearing a suit and holding a briefcase on a light pink background: AI customer segmentation.",{"_3662":3663,"_3001":3760,"_3265":3761,"_3286":3762,"_3667":3763,"_2478":-5,"_3677":3764,"_3680":1032,"_3681":3767,"_3683":3768,"_3365":3769,"_3688":3770,"_3696":3772,"_3706":3774,"_3707":3775,"_3708":3725,"_3710":3763},"gid://shopify/Article/566693363746","invoice-finance","Invoice Finance: How To Leverage Invoices To Get Cash","2026-04-07T14:57:15Z",[3765,3766,3679],"author:danielle-bauter","Backoffice","Invoice financing allows you to leverage the money your customers owe you in the future to get cash today. Here’s how it works.","

$\"money$

Invoice financing allows you to leverage the money your customers owe you in the future to get cash today. Here’s how it works.

",{"_3662":3686,"_3286":3762,"_2488":3767},{"_3662":3690,"_3691":3771,"_3693":3694,"_3695":2682},"Danielle Bauter",[-5,-5,-5,-5,-5,-5,-5,-5,-5,3773,-5],{"_3662":3699,"_3700":3774,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/350c8e89a9e1fd7150fb5dc96212e013.png","money raining down on a green background representing cash flow: invoice finance",{"_3662":3663,"_3001":3777,"_3265":3778,"_3286":3779,"_3667":3780,"_2478":-5,"_3677":3781,"_3680":1032,"_3681":3782,"_3683":3783,"_3365":3784,"_3688":3786,"_3696":3787,"_3706":3789,"_3707":3790,"_3708":3725,"_3710":3780},"gid://shopify/Article/566632546338","product-management-tools","8 Best Product Management Tools","2026-04-07T14:42:35Z",[3732,3766,3679],"product management toolsLearn how to use product management tools to improve efficiency, collaboration, and feedback management. Plus eight best tools in the market today."," $\"A$ product management tools

Learn how to use product management tools to improve efficiency, collaboration, and feedback management. Plus eight best tools in the market today.

",{"_3662":3686,"_3286":3779,"_2488":3785},"Learn how to use product management tools to improve efficiency, collaboration, and feedback management. Plus eight best tools in the market today.",{"_3662":3690,"_3691":3692,"_3693":3694,"_3695":2682},[-5,-5,-5,-5,-5,-5,-5,-5,-5,3788,-5],{"_3662":3699,"_3700":3789,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/022cd593c3c5ba9ef3154bacdb11e929.png","A pink toolbox on a light pink background.",{"_3662":3663,"_3001":3792,"_3265":3793,"_3286":3794,"_3667":3795,"_2478":-5,"_3677":3796,"_3680":1032,"_3681":3797,"_3683":3798,"_3365":3799,"_3688":3801,"_3696":3802,"_3706":3804,"_3707":3805,"_3708":3725,"_3710":3795},"gid://shopify/Article/566631825442","email-seo","Email SEO Best Practices for Small Businesses","2026-04-07T14:36:53Z",[3732,3733,3679],"Explore tips for combining the best of your email marketing and SEO efforts to boost your online presence and get quality traffic.","

$\"Three$

Explore tips for combining the best of your email marketing and SEO efforts to boost your online presence and get quality traffic.

",{"_3662":3686,"_3286":-5,"_2488":3800},"Explore tips for combining the best of your email marketing and SEO efforts to boost your online presence and get quality traffic. ",{"_3662":3690,"_3691":3692,"_3693":3694,"_3695":2682},[-5,-5,-5,-5,-5,-5,-5,-5,-5,3803,-5],{"_3662":3699,"_3700":3804,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/8e5f0c49bfee3e68d961693f4bb5e457.png","Three envelopes next to each other becoming less transparent from left to right on a purple background: email seo.",{"_3662":3663,"_3001":3807,"_3265":3808,"_3286":3809,"_3667":3810,"_2478":-5,"_3677":3811,"_3680":1032,"_3681":3813,"_3683":3814,"_3365":3815,"_3688":3816,"_3696":3818,"_3706":3820,"_3707":3821,"_3708":3725,"_3710":3810},"gid://shopify/Article/566631530530","php-redirect","What Is a PHP Redirect? How To Use PHP Redirects","2026-04-07T14:31:50Z",[3812,3766,3679],"author:rob-lefebvre","A PHP redirect allows you to send users from an outdated version of a web page to the new version—without inconveniencing them at all.","

$\"A$

A PHP redirect allows you to send users from an outdated version of a web page to the new version—without inconveniencing them at all.

",{"_3662":3686,"_3286":-5,"_2488":3813},{"_3662":3690,"_3691":3817,"_3693":3694,"_3695":2682},"Rob LeFebvre",[-5,-5,-5,-5,-5,-5,-5,-5,-5,3819,-5],{"_3662":3699,"_3700":3820,"_3702":3703,"_3704":-5,"_3705":-5},"https://cdn.shopify.com/b/shopify-brochure2-assets/fb332a8191769a764da5ab10fec4e25f.png","A cursor selecting a mega menu on the Oak furniture website on a light green background: php redirect.","pagination",{"_3824":1530,"_3825":2682,"_3826":1530},"hasNextPage","hasPreviousPage","hasThirdPage","secondaryNavProps",{"_3829":531,"_3830":3831,"_3287":33,"_3290":3832},"sectionTitle","sectionOverviewUrl","/za/blog/",[3833,3836,3838,3840,3842],{"_3834":3293,"_2486":3835},"text","/za/blog/topics/find-an-idea",{"_3834":3295,"_2486":3837},"/za/blog/topics/starting-up",{"_3834":763,"_2486":3839},"/za/blog/topics/marketing",{"_3834":3298,"_2486":3841},"/za/blog/latest",{"_3834":799,"_3290":3843},[3844,3845,3847,3849,3851,3853],{"_3834":702,"_2486":2731},{"_3834":3307,"_2486":3846},"/za/blog/topics/podcasts",{"_3834":3309,"_2486":3848},"/za/blog/topics/founder-stories",{"_3834":3311,"_2486":3850},"/za/blog/topics/sell-online",{"_3834":3319,"_2486":3852},"/za/blog/topics",{"_3834":533,"_2486":3854},"/za/enterprise/blog","navigationSearchProps",{"_3857":97,"_3858":356,"_3859":97,"_3860":3861},"searchText","searchPlaceholder","searchPlaceholderMobile","enBlogPath","/blog/","content",{"_3864":3865},"blogConversion",{"_3866":347,"_3867":3868,"_3869":3620,"_3870":3622,"_3871":3872},"buttonText","buttonHref","https://admin.shopify.com/signup?locale=en-ZA&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fza%2Fblog%2Flatest&signup_types%5B%5D=paid_trial_experience","heading","subhead","disclaimer","Start free then enjoy 3 months for US$1/month","actionData","errors"]

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