How to Sell Online
Shopify is an all-in-one commerce platform that helps independent business owners sell online and in-person. We have many step-by-step guides and video tutorials to help you get started with selling online. You'll learn how to set up a well-designed online store quickly, list your products, convert more customers, and track your results.
How to Sell Online in 9 Steps
- Decide which products to sell
- Establish your target audience
- Perform market research
- Choose your sales channels
- Create an online store
- Set up payment processing
- Choose your shipping methods
- Promote your products
- Continuously improve your services
Below, we've curated some of our best content on successfully selling your products online. You'll also find a few checklists to help you stay organized and on track. If you're ready to begin selling, start with a 14-day free trial of Shopify.
What is Upselling? Upselling Definition and Examples
The Ultimate List of Wholesale Marketplaces to Sell Your Products on in 2022
What is Social Selling: 2022 Strategy Guide
How to Sell Your Products on Social Media in 2022
How to Sell Wholesale: Best Products and Marketplaces for 2022
How to Expand Your Shopify Store to Multiple Countries
How to Sell on Instagram with Instagram Shopping
The 12 Best Ecommerce Platforms for 2022
The 11 Best Ecommerce Website Builders for 2022
24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store
Build on Solid Foundation: The 11 Best Website Builders for Small Businesses
How to Make and Sell Merch on TikTok
Competitive Pricing 101: Avoid Price Wars, Save Profit Margins
How to Price Your Product and What You Need to Know About Pricing
Customer Acquisition: How to Calculate It and Create a Profitable Strategy For Your Business
The Key to Fast Growth is Achieving Product-Market Fit
Hit the Shelves: 6 Steps to Getting Your Products Into Retail Stores
How to Write a Compelling Elevator Pitch That Sticks (Plus 3 Templates You Can Steal)
How to Turn Around a Struggling Business: Tips and Real-Life Examples
Psychological Pricing: What Your Prices Really Say to Customers
How to Make Money on Twitch: Making Merch
Creators in Control: How YouTubers Can Make Money With Merch
What’s in a Name? How to Get Ideas for Your Etsy Shop Name
Product Pricing Strategy Guide: Types and Examples
How to Create a Coming Soon Page and Start Marketing Before You Launch
Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store
The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify
Reach More Buyers on eBay: How to Connect eBay to Your Shopify Store
How to Sell On Etsy Successfully (While Maintaining Your Independence)
From Content to Commerce: The Best Ecommerce Plug-ins for Your Existing WordPress Site
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
Conversion Rate Optimization: How to Get Started with CRO
30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales
The True Cost of Running an Ecommerce Website
The 7 Best Domain Name Registrars for Small Businesses
Product Page Tune-Up: 9 Timeless Ways to Increase Conversions
Pop-Up Shops Are Set to Surge (and Everything Else You Need to Know to Try Temporary Retail)
Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking
How to Build a Business Website for Beginners
20 Online Selling Sites and Marketplaces to Sell Your Stuff
How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product
Product Pages: 16 Best-in-Class Examples and Why They Work
Understanding The Consequences of Brexit On Ecommerce
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience
9 Etsy Alternatives for Online Marketplaces for Makers
Preparing for Black Friday Cyber Monday: 3 Shopify Experts Weigh In
5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
How to Sell in China Through WeChat
