
How to Sell Online
Shopify is an all-in-one commerce platform that helps independent business owners sell online and in-person. We have many step-by-step guides and video tutorials to help you get started with selling online. You'll learn how to set up a well-designed online store quickly, list your products, convert more customers, and track your results.
How to Sell Online in 9 Steps
- Decide which products to sell
- Establish your target audience
- Perform market research
- Choose your sales channels
- Create an online store
- Set up payment processing
- Choose your shipping methods
- Promote your products
- Continuously improve your services
Below, we've curated some of our best content on successfully selling your products online. You'll also find a few checklists to help you stay organized and on track. If you're ready to begin selling, start with a 14-day free trial of Shopify.


What is Upselling? Upselling Definition and Examples

The Ultimate List of Wholesale Marketplaces to Sell Your Products on in 2022

What is Social Selling: 2022 Strategy Guide

How to Sell Your Products on Social Media in 2022

How to Sell Wholesale: Best Products and Marketplaces for 2022

How to Expand Your Shopify Store to Multiple Countries

How to Sell on Instagram with Instagram Shopping

The 12 Best Ecommerce Platforms for 2022

The 11 Best Ecommerce Website Builders for 2022

24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store

Build on Solid Foundation: The 11 Best Website Builders for Small Businesses

How to Make and Sell Merch on TikTok

Competitive Pricing 101: Avoid Price Wars, Save Profit Margins

How to Price Your Product and What You Need to Know About Pricing

Customer Acquisition: How to Calculate It and Create a Profitable Strategy For Your Business

The Key to Fast Growth is Achieving Product-Market Fit

Hit the Shelves: 6 Steps to Getting Your Products Into Retail Stores

How to Write a Compelling Elevator Pitch That Sticks (Plus 3 Templates You Can Steal)

How to Turn Around a Struggling Business: Tips and Real-Life Examples

Psychological Pricing: What Your Prices Really Say to Customers

How to Make Money on Twitch: Making Merch

Creators in Control: How YouTubers Can Make Money With Merch

What’s in a Name? How to Get Ideas for Your Etsy Shop Name

Product Pricing Strategy Guide: Types and Examples

How to Create a Coming Soon Page and Start Marketing Before You Launch

Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

Reach More Buyers on eBay: How to Connect eBay to Your Shopify Store

How to Sell On Etsy Successfully (While Maintaining Your Independence)

From Content to Commerce: The Best Ecommerce Plug-ins for Your Existing WordPress Site

Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?

Conversion Rate Optimization: How to Get Started with CRO

30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales

The True Cost of Running an Ecommerce Website

The 7 Best Domain Name Registrars for Small Businesses

Product Page Tune-Up: 9 Timeless Ways to Increase Conversions

Pop-Up Shops Are Set to Surge (and Everything Else You Need to Know to Try Temporary Retail)

Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking

How to Build a Business Website for Beginners

20 Online Selling Sites and Marketplaces to Sell Your Stuff

How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product

Product Pages: 16 Best-in-Class Examples and Why They Work

Understanding The Consequences of Brexit On Ecommerce

Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience

9 Etsy Alternatives for Online Marketplaces for Makers

Preparing for Black Friday Cyber Monday: 3 Shopify Experts Weigh In

5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research

How to Sell in China Through WeChat
