As opposed to traditional interruption marketing techniques, content marketing is all about sharing valuable information that attracts attention, drives traffic, and builds your ecommerce business. In other words, giving something away for free and selling something closely related. It’s designed to start a relationship with prospects and turn them into long-term repeat buyers. Whether it’s blog posts, product reviews or video tutorials, creating high quality content is the best way to attract links, likes and shares.
In addition to best-in-class ecommerce software, every Shopify plan includes a built in blogging platform to help you beautifully showcase your content and build an audience around your brand.
Publish articles, post videos, encourage discussion, and moderate comments right from within the Shopify dashboard.
Everyone is talking about content marketing these days and the internet is overflowing with blog posts, tutorials and guides. So how do you make sure your content rises above the noise and gets the likes, retweets and shares it deserves?
Here are five articles from the Shopify blog to help get you started:
When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online.
Marketers at Oreo have been generating a lot of buzz about their cookies these days, and they're using social media to do it. The techniques they're using are extremely innovative, and they're not that difficult to replicate.
Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale.
Life can be pretty intimidating for small ecommerce stores. There's a lot of tough competition out there. Sites like Amazon generate crazy money every day and have better brand recognition than you could ever dream of – how exactly can you compete with that?
This is the story of how I stalked the writer of this blog, convinced him to let me write regularly for Shopify and generated thousands of visits to my site – all as a blogging newbie.