Hey there, I'm Lucy Martin. I'm a digital marketer photographer and co-owner of The Wardrobe, Clothing Store. Now the store started out as a brick and mortar shop and is now an online store as well with Shopify. Of course, there are lots of new things to learn when going online. But I think it's really important to keep in mind all the valuable in-person selling skills and how that knowledge can be used for selling online. In this video, I'm going to show you how to create perfect product pages with three tips to get you more sales.
We're going to talk about the photos., the description and building trust with your customer. First, let's talk about the photos. Product imagery is the most important part of your product page. A great photo can literally be the difference between a product that sells and one that doesn't. Now, I always try to include two types of photos on product pages, lifestyle photos and product photos.
Lifestyle photos show your product being used in the real world. I think of lifestyle photos as pictures that someone would actually post on their Instagram page. They're more natural. They're fun. They're relatable. For example, if you're selling a coat, you could show someone wearing it outside, going for a stroll. Maybe there's fall leaves around in the background. These are photos that get people interested.
Once they're interested though. They really want to focus in on the product they're considering purchasing. This is where product photos come in. Product photos should be taken on a plain or white background. You really don't want anything to distract from the actual product. You should also shoot multiple angles like front side and back as well as closeups of any important details.
Make sure to enable zoom features so users can get a closer look at all those details. This is really important because in a physical store, they get to pick up the product, test it out, try it on, feel the texture and look at it from every angle. You really want to try to replicate that experience but with photos. Once you have great photos, you'll want to focus on the product description. Now, if we go back in our in-store experience, where customers can actually pick up trying and test out a product, we realize that they can actually talk to a sales rep and ask questions as well.
This is another experience you want to try to replicate online and the product description is the perfect place to do it. In the description, you want to answer any questions that the customer might have. I always find it helpful to think about talking to someone in real life, in person about the product and what I might say if I was giving them a sales pitch. Some things that are always really important to include are sizing measurements, product dimensions, material, and fabric content, where the product's made.
Try to think from your customer's perspective and what they'd like or need to know. For example, with clothing, customers always ask us about washing instructions and how the fabric feels. So we try to tell them a bit about that. So try to think what people need to know about your product. Having great photos and helpful description is great, but you can take your product pages to the next level by building trust with your customers. Even though shopping online has been around for a long time at this point, a lot of people still worry about what's going to happen after they click that buy button.
Things like, how will it be shipped? When will it arrive? What happens if it doesn't fit? Can I return it? You want to answer these questions upfront to help your customers feel safe buying from you and buying from you online. I like to include a link to shipping and returns on every single page. Make this really easy to find, don't hide it in some obscure place. Just make it easy for people to find your full FAQ.
So there you have it. Those are my top three tips for making perfect product pages. Help you have fun implementing these tips and seeing your sales increase because of them. Thanks so much for watching and I'll see you in the next video.