Uproot Wines Paving the Way for Wine Ecommerce

When Uproot Wines launched their online store in November 2014, they did so with a brand new integration between their ecommerce platform Shopify and ShipCompliant, which automates compliance checks for selling wine online. Find out how Uproot Wines is setting themselves apart from the competition, and how Shopify and ShipCompliant are helping them to revolutionize wine ecommerce.

Jay Levy

Co-founder of Uproot

The Story

Uproot is an alternative choice for the next generation of wine drinkers. With the massive foodie culture that has exploded onto the scene, Uproot decided to provide top quality wines to go with that food.

"It’s all about the experience, our great customer support, and the great stories behind our wines,” says Jay Levy, co-founder of Uproot. “We’re part of the makers market. We make very small batches of premium wine using the best french oak barrels. Our customer base in their late 20s, 30s and 40s are very much underserved when it comes to a wine that’s targeted at them – but is good.

Uproot creates between 75 to 500 cases of each wine annually – that’s it.

Shopify Plus came through as the platform that could accomplish what we wanted and gave us the most control. Being able to accept alternative forms of payment like Bitcoin, having better analytics and data for targeting customers – these were all key in our decision to choose Shopify Plus.

The Problem

Selling wine online is a challenge.

“It got to a point where I wanted to just start selling t-shirts,” Jay jokes. “They don’t go bad, you don’t need to be 21 to sign for them, they aren’t fragile and don’t break.”

Additionally, each US state has its own regulations on how wineries can sell direct to consumers. Merchants need to file paperwork and pay taxes in every state they sell in.

That’s why Uproot needed ShipCompliant, an industry-leading tool that automates real-time compliance checks for wine orders being shipped to customers. ShipCompliant also provides a direct gateway to many different wine fulfillment locations, including two that Uproot is using to streamline quick delivery of their orders.

But Uproot also wanted to sell their goods on Shopify Plus, Shopify’s enterprise plan, instead of traditional wine ecommerce platforms with limited functionality. To do this, Uproot needed to integrate ShipCompliant with Shopify.

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The Solution

Uproot hired an agency called Verbal+Visual to integrate Shopify and ShipCompliant’s APIs.

“Shopify’s API and extensive documentation gave us the ability to rather seamlessly integrate with ShipCompliant using an embedded SDK,” said Verbal+Visual’s Caroline Molloy.

Jay says the team at Uproot is excited by how much easier their lives will be with the Shopify and ShipCompliant integration. Non-compliance codes tell them why certain orders aren’t compliant, and what they need to do to manage them.

“We’re able to automate the passing back and forth of orders into ShipCompliant from Shopify,” Jay said.

The future of wine ecommerce

ShipCompliant is currently working on developing a Shopify app that any Shopify store can use to integrate ShipCompliant.

“Launching an application to introduce compliance checks for a Shopify store would create an opportunity for Shopify to service the wine industry, and for wineries to take advantage of Shopify's quick setup and feature rich app environment,” said Emily Sheehan from ShipCompliant.

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