Your data. Your customer. Your move.
Selling direct to consumer is the only way to own your data and customer relationship from signup to checkout. Find out how to start selling direct (and even take on Amazon) in this practical guide.
Connect right with the people your brand serves.
Defining your direct-to-consumer goals
Selling direct isn’t just about driving extra sales. It’s about knowing consumers better to create unique shopping moments. Find out how to use customer data to fine-tune your products, user experience, and omnichannel strategy.
Maintaining retail relationships
You can launch out in direct-to-consumer territory and still keep your products on the shelf of big-box competitors. Learn how to set your brand apart by offering private-label or premium brands, all without losing your retail partners.
Making new customers for life
The most successful direct-to-consumer brands know how to grow their presence through a devoted fan base of influencers. Find out how to turn your best customers into brand evangelists through loyalty programs, user-generated content, and tiered incentives.