B2B ecommerce

One platform. All the orders.

Manage your B2B and DTC business from the same commerce platform.

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B2B and DTC platform

Manage everything from one place, whether B2B or DTC.

Focus on growing your brand—without added complexity—when you use an all-in-one commerce platform for B2B and DTC customers.

  • Deliver customized buyer experiences with separate storefronts for your B2B and DTC customers
  • Reduce operational overhead with shared customer, product, and inventory data for all your storefronts
  • Manage your B2B and DTC orders, inventory, and customers in one central place
Beard & Blade grooming kit

Find out how Beard & Blade doubled its wholesale revenue within a year after migrating to Shopify Plus.

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Personalized B2B selling

Give your B2B customers the VIP buyer experience they deserve.


Give customers the service they expect with personalized products, pricing, and payments.

Volume pricing

Set discounts and volume-based pricing, including minimum and maximum thresholds.

Custom pages

Create pages like FAQs, policies, and terms using a basic template tailored for your brand.


Wholesale without the hassle.

Spend more time driving your business forward, and less time taking orders manually. With Shopify Plus, you can put tedious tasks on auto-pilot without compromising on customer service.

  • Give your customers a 24/7 self-serve ordering portal
  • Automate and review wholesale account signups
  • Enable instant online checkout or review orders before invoicing

Speed to launch

Quick, easy account setup.

Use your existing Shopify data to get set up quickly or migrate from another platform. And launch even faster with expert technical support from a Shopify Plus Partner.

Several devices showcasing Bombas’ customized Shopify online store

Sell direct to consumers and businesses on the ecommerce platform built for scale.

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