Sell wigs online

Start, run, and grow your wig business

Get the training, tools, and support you need to build the wig business you’ve always wanted.

Everything you need to sell wigs

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online wig store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your wig store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your wig business encounters.

Learn more about selling wigs

  • Wig-selling merchants can sell wigs online using Shopify's user-friendly platform. With Shopify, you can open your ecommerce store in no time and take advantage of its cutting-edge tools, such as its 6,000+ apps.

  • You can sell many kinds of wigs and hair extensions on Shopify. You can also integrate third-party stores such as eBay, Amazon, and Facebook Marketplace into your Shopify store.

  • Yes, you can sell both human hairs as well as synthetic wigs on Shopify. Plus, you can connect your Facebook, Messenger, Instagram, and TikTok with Shopify's platform to get to a wider audience.

  • Pricing wigs depends on the type of wigs you're selling. To price your wigs, take into consideration that some stores charge around $40 for fashion wigs, $149 for medical wigs, and custom medical wigs run between $800 and $3,500. Also, wigs made with natural hair tend to be more expensive. The best practice for pricing wigs is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • An excellent example of an online wig store is Hair & Beauty Canada, which is powered by Shopify and sells wigs, hair accessories, and hair extensions.

Scale your sales

Powerful apps

Showcase your wigs with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your wigs online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For wig businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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