Sell subscriptions online

Subscriptions help you build predictable revenue streams—and your business

Create long-term growth with a business cycle you can depend on—all with subscription apps built on the commerce platform trusted by over two million businesses around the world.

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To show the seamless integration and functionality of subscription apps on Shopify from a customer perspective, 2 screens are shown side by side from the user's perspective. The first is a product page for Carl's Cuisines cat food with "One-time purchase for $20.00" selected. The other screen shows an order summary with a total amount of $27.60. The user then selects "Subscribe and save" and is shown the two options of monthly or weekly delivery frequency. The user selects "weekly" and the order summary screen updates to show the lower total of $23.08. The user completes the transaction by clicking "Checkout"

A seamless subscription experience—for you and your customers

Predictable recurring revenue

Create a recurring revenue stream that helps you forecast for the future and plan for business growth.
Higher lifetime value

Turn one-time shoppers into lifetime customers. Subscriptions increase retention and help your business grow.
Increased customer loyalty

Flexible, customizable offerings make life easier—and more exciting—for your customers, so they’ll keep coming back time and time again.
All-in-one commerce platform

Access all the business tools and data you need from a place you already know and trust—Shopify’s all-in-one commerce platform.

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To show the overall purchase flow for subscriptions from the customer perspective, we begin first on the product page for Carl's Cuisine dog food. The customer first selects the Subscribe and Save option, which prompts the selection box to expand and show 2 options: one for a monthly delivery at 10% savings and another for a weekly delivery at 20% savings. The customer selects Monthly and then clicks an "Add to cart" button. A screen pops up to show the selection and the user then clicks "View Cart." From there, the customer is taken to an order summary screen, and clicks "Checkout." From there, the customer is brought to a payment screen that shows the recurring amount the customer will be charged every month. The customer clicks "Pay now" and is brought to a confirmation screen, where there is the option to select "Manage subscription."

Subscription management platform

Everything you need to succeed—all in one place

Checkout

Get the most powerful checkout in the world. With over 2.5 billion orders processed, Shopify Checkout is constantly optimized for speed, conversion, and customer experience.

Online store

Build a beautiful shopping experience with over 70 ready-to-use, customizable themes, and a drag-and-drop online store builder—no designer or developer required.

Shopify Payments

Whether one-time or recurring payments, know you'll get paid quickly, securely, and reliably.

Insights

Easily track subscription revenue and view analytics across key customer touchpoints from a single place.

Fulfillment

Save time with a unified inventory that stays accurate across all the places you sell, and access simplified shipping tools that scale with your business.

How it works

Start selling subscriptions on Shopify

Sign up for Shopify

Start your 14-day trial today. No credit card required.
Create your online store

Quickly create and customize your storefront with themes that fit your brand and business.
Add a subscription app

Choose from Shopify's collection of world-class subscription apps that are easy to use, manage, and customize, directly from within the Shopify admin.