Free tools

Auction Company Name Ideas Generator (2022)

Generate business name ideas for your auction store

Find a business name
Cartoon graphics banner for free small business tools by Shopify

Describe your brand in one word. Enter it into the shop name generator.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

Instant brand-names with Shopify’s store name generator.


Use Shopify's auction name generator to search for business names and check domain availability instantly.


Get the domain name that fits your auction store and your personality (before someone else does).


Hop out of the brand name generator and into your free 14-day trial.

The four step process for choosing your auction company name

A good business name should be distinctive, authoritative, or unique. But coming up with a auction company name can be a complicated process. Below, we offer a four-step process for finding the best possible name for your business.

Make a list of possible names

Brainstorming allows you to generate a lot of ideas to explore for your auction company. The objective is to put together a list of keywords or words that pop to mind when you think about your business. For example, "modern," "accessible," and "interactive," are examples of words you may want associated with your company.

Shortlist your best options

After you've created your list, examine the names closely and eliminate any that might be difficult for your customers to remember or pronounce. If you choose a word that isn't in your target audience's native language, consider how this might affect them.

Make sure your brand name is memorable, expressive, and easy to understand.

Here's a checklist to help you condense your to-do list:

  • Is it straightforward and simple to remember?
  • Is it simple to read and write?
  • Is it distinct from your competition?
  • Does it have a clear meaning?
  • Is the name free of overused words?

Obtain useful feedback

Once you've selected names that you like, it's time to ask people in your potential market what they think of each auction company name. Send out a survey through email or ask people in your inner circle to get as many responses as needed. Try to avoid asking family or friends for feedback as they may be less likely to provide constructive criticism.

Think about questions like:

  • What does this name make you think of?
  • What do you believe this company sells?
  • Would you put your trust in this company?
  • Have you heard of this company before?

With this information, you should be able to determine which names are no longer feasible and eliminate a few from your list.

Can you purchase the domain name?

The final phase is to see if any of the remaining auction company names have available domains. You don't have to purchase the domain at this point, but you should be conscious if one is already owned. Additionally, examine whether the names have been trademarked or adopted by another company in any form. This can be accomplished with a quick Google search.

Five possibilities for naming your auction company

Whether you're a new or existing business, your customers get their first impression of your brand from your business name. It should be both meaningful and symbolic. When choosing a business name, the most important thing to remember is that it should reflect your brand values.

Of course, this process can complicated and time-consuming, so here are five suggestions for coming up with a distinctive name for your business:

Save your potential customers time and frustration by choosing a business name that's simple to spell in any language. This will also make it easier for your auction company to be found online.

In order to make your business stand out, your name should be clear about the value you offer. Think about the features that make you unique or what differentiates you from everyone else and put it into words. Consider your brand proposition and values, and let this guide your decision about your auction company name.

Incorporating your product name, location, or target demographic into your company name may stifle future expansion. Imagine how difficult it would be to launch a new product or enter a new market if your business' name is too specific! Instead of naming your company after a product or location, come up with a unique name that truly represents your company. This way you won't limit future business prospects.

You want customers to identify with your business name right away, which is why it's important to choose a business name creates a positive emotional connection with your audience. Customer loyalty is built this way, leading to customers who come back time and time again, and who share their positive experiences with their inner circle.

Before you start actively promoting your auction company, consider registering your domain. This can help you build a brand that's more memorable and accessible in the long run. A strong domain name can also give you credibility and help you perform better in Google search, which is key to reaching more customers online.

Selecting the right auction company name for your online shop is an important first step in building your brand. From building a website to establishing a great brand, it all starts with a business name that your audience loves. Using Shopify for all your ecommerce needs will give you the support you need to be a successful entrepreneur.


The auction business name generator works in three simple steps:

  1. Think of a word that best describes your auction business
  2. Enter it into the name generator field
  3. Click the “Generate names” button

To come up with good auction business names, consider what your auction experience is like, what services you offer, where you’re located, and what makes your business different from others.

Use the answers to create a list of possible auction business names. Once you’re happy, be sure to confirm whether your potential business name is already taken.

The best place to find catchy auction company names is through Shopify’s free name generator tool. It’s here to inspire creative and catchy names for your auction business.

Speed Bid, Bold Buy, UTrade, and New Age are examples of unique auction business names.

Yes, Shopify’s auction business name generator tool is free to use.

Some popular auction brand names include Paddingtons, Sotheby’s, and Bonhams.

The names generated above are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

Just starting out?

Get the help you need to start your business with Compass, Exchange, Burst, and Hatchful

Find products to sell - examples of clothing

Find products to sell in your store

Shopify has dropshipping apps that can help you start selling to customers within minutes, without the hassle of inventory, packing and shipping.

Find products

Business e learning - Shopify Compass brand logo

Find business courses on Compass

Get direct access to answers, lessons, and advice from the best minds in modern business.

Start learning for free

Ecommerce Websites & Businesses for Sale - Exchange brand logo

Buy an existing online store on Exchange

Get selling even quicker by purchasing an existing Shopify store on our marketplace.

Browse stores

Free stock photos - Burst brand logo

Find free high-quality photos on Burst

Make your business stand out with high-quality photos from professional photographers.

Browse free stock photos

Logo maker - Hatchful brand logo

Create stunning logos in seconds

Create professional logos in just a few clicks with our logo maker. No design experience necessary.

Create your logo